Creative Direction for Chinese New Year
Three distinct visual narratives celebrating tradition, artistry, and cultural fusion
Three Creative Directions
Each direction offers a unique approach to celebrating Chinese New Year
Fortune Pathway
Where tradition meets aspiration in golden harmony
A celebration of Chinese New Year that honors heritage while embracing modern luxury and prosperity.
Mood Keywords
Lantern Symphony
Illuminating celebration through artistic expression
An artistic interpretation of Chinese New Year focusing on light, movement, and contemporary design.
Mood Keywords
Silk Road Soirée
A cosmopolitan journey through cultural fusion
A sophisticated blend of Eastern and Western aesthetics celebrating global connection and cultural exchange.
Mood Keywords
Client View
High-level creative vision and brand storytelling designed for client presentations. Focus on emotion, inspiration, and strategic direction.
- Visual mood boards and inspiration
- Brand storytelling and positioning
- Strategic creative direction
Planner View
Comprehensive implementation details for production teams. Technical specifications, vendor requirements, and execution guidelines.
- Complete design systems and specifications
- Photography direction and shot lists
- Vendor requirements and production guidelines